Case Studies

Drive Demand, Leads, Acquisition, And Retention With Full Funnel Growth Marketing

WHAT’S POSSIBLE WHEN YOU CAN INNOVATE THROUGHOUT THE ENTIRE CUSTOMER LIFECYCLE?

When you can innovate throughout the entire customer lifecycle, every touch point with the customer becomes a distinct lever you can influence to drive demand, leads, acquisition and retention – across marketing, across sales and across the entire organization.

Leading Health Insurer Transforms Agent Acquisition

With An Audience-First Approach To Growth Marketing

A leading Fortune 100 health insurance company achieved early success by innovating its marketing operations with investments in talent and technology, driving measurable improvements. But the organization knew there was the potential for enhanced efficiency, effectiveness, and impact on its network of agents, brokers, and third-party administrators (TPAs).

Activating The Full Power of Full Funnel Marketing

Helping a leading wealth management company drive $5 billion in new revenue

By implementing a full funnel growth marketing program, a leading Wealth Management company shifted to a greater focus on audience journeys, measurement, and test-and-learn optimization to create highly targeted campaigns that transformed marketing into a revenue center. Learn how one of our clients synchronized people, process and technology to fuel growth.